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    Trade visitor structure

    Total trade visitors in the closed specialty dealer area of MIDORA Leipzig 2016

    • 2,700 trade visitors representing the watches and jewellery segment
    • 98 % of which came from Germany
    • 2 % came from foreign countries

    Additional trade visitors in the open trendy jewellery and accessories area of MIDORA Leipzig 2015

    • 2,500 trade visitors representing fashion and specialized accessories segment

    Trade visitors representing watches and jewellery segment arranged by origin (percentage per German state)

    • 85 % new federal states,
    • 13 % old federal states
    • 35 % Saxony
    • 19 % Saxony-Anhalt
    • 14 % Thuringia
    • 8 % Brandenburg
    • 6 % Berlin
    • 4 % Lower Saxony
    • 3 % Mecklenburg-Vorpommern
    • 2 % Bavaria
    • 2 % Baden-Wurttemberg
    • 2 % North Rhine Westphalia
    • 1 % Hessen
    • 1 % Hamburg
    • 1 % Rhineland-Palatinate
    • 2 % Foreign countries

    The MIDORA Leipzig is characterized by a high percentage of regular trade visitors.

    • 39 % of the trade visitors are regular visitors
    • 32 % of the specialty dealers came to MIDORA Leipzig for the first time in 2015
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